Digital Transformation in IT: How Businesses Leverage Modern Technology for Competitive Advantage

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Atika Nishat

Abstract

 In today's rapidly evolving business landscape, digital transformation (DT) has become a pivotal strategy for organizations seeking competitive advantage. The advent of modern technologies such as cloud computing, artificial intelligence (AI), machine learning (ML), big data analytics, and the Internet of Things (IoT) has reshaped business operations, processes, and customer engagement. This paper explores how businesses leverage these technologies to drive innovation, optimize operations, and enhance customer experiences. It delves into the integration of digital technologies across different industries, highlighting their impact on business agility, decision-making, and long-term growth. The research examines the role of IT in enabling businesses to adapt to changing market conditions, improve efficiency, and stay ahead of competitors in the digital age.

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How to Cite
Atika Nishat. (2024). Digital Transformation in IT: How Businesses Leverage Modern Technology for Competitive Advantage. Pioneer Research Journal of Computing Science, 1(1), 100–109. Retrieved from http://prjcs.com/index.php/prjcs/article/view/22

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