The Role of Artificial Intelligence in Sales Force Automation: A Paradigm Shift in CRM Systems

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Atika Nishat

Abstract

Sales force automation (SFA) has evolved significantly with the integration of artificial intelligence (AI), revolutionizing customer relationship management (CRM) systems. This paper explores how AI-driven SFA enhances sales processes, improves customer engagement, and drives revenue growth. By examining key AI technologies, benefits, challenges, and future trends, the study provides a comprehensive view of how AI reshapes the CRM landscape. The findings underscore the transformative potential of AI, making it indispensable in modern sales operations.

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How to Cite
Atika Nishat. (2024). The Role of Artificial Intelligence in Sales Force Automation: A Paradigm Shift in CRM Systems. Pioneer Research Journal of Computing Science, 1(1), 68–74. Retrieved from http://prjcs.com/index.php/prjcs/article/view/18

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