Atika Nishat, and Zilly Huma. “Fairness in Forecast: De-Biasing AI-Driven Customer Retention Models Across Demographic Segments in E-Commerce”. Pioneer Research Journal of Computing Science 2, no. 3 (July 25, 2025): 1–17. Accessed October 3, 2025. http://prjcs.com/index.php/prjcs/article/view/92.