Atika Nishat and Zilly Huma (2025) “Fairness in Forecast: De-biasing AI-Driven Customer Retention Models Across Demographic Segments in E-Commerce”, Pioneer Research Journal of Computing Science, 2(3), pp. 1–17. Available at: http://prjcs.com/index.php/prjcs/article/view/92 (Accessed: 3 October 2025).